Peter McIan
CHIEF EXECUTIVE OFFICER

Before founding SoftOlogy IdeaWorks, Peter was one of the most successful music producers and recording engineers in the world, having produced such artists as Grammy Award winning `Men at Work’ and `Mr. Mister.’ He has had multiple international successes, been honored with numerous awards and he’s been responsible for shaping some of the most influential music of the decade.

Peter has consulted on the development and design of electronic products, and has written two successful books and numerous articles. He has served as a marketing consultant for companies such as TEAC Corporation and the Musicians Institute, and has taught at the University of California at Los Angeles.

His wide range of skills and interests prompted him to return to California State University to work toward completion of his degree in psychology. There, he naturally focused on the role of technology in information transfer, accelerated knowledge building and the galaxy of issues involved in how individuals learn most effectively. This in turn led to his invention of the patented RapidReader® engine and the formation of SoftOlogy IdeaWorks. Here, Peter’s extensive background in technology, business management, and communication combined with his passion for accelerated learning, human factors and education. The result is a company whose mission is to create the next generation of “Software for the Human Operating System”™.

Duane Anderson
(COO /CFO)

Prior to SoftOlogy, Duane was Vice President of Litton Data Systems. Duane has more than twenty years experience in senior management of high technology business environments. With advanced study at Harvard, Wharton and Stanford his personal focus during his career has been in the arenas of financial and strategic operations. While with Litton, Duane performed the day-to-day operational interface with all business functions within a range of corporate initiatives primarily in hand held computing and communications systems as well as the development of large-scale communications systems.

Duane holds an MBA from University of Southern California.

Thomas Crosley
(Software and Patent Development)

Tom is one of the founding members of SoftOlogy and is the co-patent holder of the company's intellectual properties. Tom is a "double e" holding a BSEE in hardware and an MS in Computer Science with a focus on software for telephony. In twenty five years of experience has was a Senior Engineer with GTE (General Telephone) AE Labs where he did hardware design as well as software for in maintenance call /test. He has extensive international experience in design of modifications for international versions. Tom has worked for BNR (Bell Labs Canada) in PBX design, electronic phone feature design and call processing software. In implementation he was the technical liaison with the marketing department in design of feature specifications.

Prior to SoftOlogy, Tom focused on software design in the satellite and cable television arena, designing the scheduling software currently used by DirecTV in the US, with variants for Japan and South America.

Tom has lectured at Stanford University, authored several magazine articles and holds seven U.S. patents, including four in the telephony field.

Tom is a Member of the Professional and Technical Consultants Association (PATCA) and past member of its board of directors.

Senior Advisors:

Sid Sheinberg

Sid Sheinberg is presently a Partner in the Bubble Factory , an entertainment company formed in July 1995 with his sons Jon and Bill Sheinberg . The company has produced nine motion pictures. .June of 1973, Sid Sheinberg was elected President and Chief Operating Officer of MCA, Inc. At that time, he was 38 years old. During the years of his tenure, Universal Pictures, a division of MCA, Inc., released the highest-grossing films of each of the past three decades, beginning with Jaws in 1975, following with E.T. The Extra-Terrestrial in 1982 and concluding with Jurassic Park in 1993. It is no coincidence that Steven Spielberg, a filmmaker whose career began with Sid's assistance, was the director of each of these blockbuster hits.In 1955, Sid Sheinberg completed a four-year program in three years at Columbia College and subsequently, attended the University of Texas Law School. Although Sid was second in his class, in 1956 he transferred to Columbia Law School, where he was both a Harlan Fiske Stone and a James Kent Scholar.summer of 1958, he arrived in California where he accepted a teaching position at UCLA Law School. In 1959 while awaiting the results of his California Bar Examination, Sid joined the legal department of Revue Productions, MCA's former television subsidiary, and began his career in the entertainment industry.In 1998, Sheinberg received Columbia University Law School’s Medal for Excellence, the highest honor for achievements by its alumni/ae or faculty.


Bill Sheinberg

Bill Sheinberg is a partner in The Bubble Factory, a Beverly Hills based entertainment company and content company formed in 1995.

In 1986, Bill joined the preeminent independent television company MTM as Vice President Television Development. MTM produced such quality programming as Hill Street Blues, St. Elsewhere, The Mary Tyler Moore Show, Lou Grant, Rhoda, WKRP in Cincinnati, Newhart and countless others. In 1990, Bill was promoted to Vice President Creative Affairs and in 1992 to Senior Vice President of Programming with oversight of all development and production of all series programming for the broadcast and cable networks, as well as first run syndication. During his tenure, MTM enjoyed success with such shows as Evening Shade (Burt Reynolds, Marilu Henner, Hal Holbrook), Newhart (Bob Newhart), The Trails of Rosie O’Neil (Sharon Gless, Ed Asner) and the New WKRP in Cincinnati.

Bill left MTM to serve as Senior Vice President at Spelling Television. While there he supervised the development of all series activity including such shows as Madman of the People (Dabney Coleman), Kindred: the Embraced, Malibu Shores and the hit WB Network drama Savannah. Under his guidance, Spelling Television was rewarded with its largest development slate in recent years.

Bill received Bachelor degrees in both Psychology and Sociology from Pitzer College-Claremont Colleges and holds a Juris Doctor from the University of Southern California Law Center. He is an active member of the California Bar, American Bar Association, Los Angeles County Bar Association, Beverly Hills Bar Association, Academy of Motion Pictures Arts and Sciences, Academy of Television Arts and The Producers Guild of America.
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